8 Reasons to Promote Business Within Your Community
Business management has many facets. One of which is marketing. And marketing is typically focused on specific demographics to capture an audience. So, promoting businesses within your community could pay off since LGBTQ+ enterprises account for almost $2 trillion per year (USA). Yet you can also help the broader community from an inclusionary perspective.
Your Business is More Approachable
Whichever group you identify with the most means you can be a force for good inside it. As an LGBTQ+ owned business, promoting within one all will help bring you and your customer together in a way rarely seen. Through promotional materials, such as custom calendars, business cards and pamphlets, you can represent your community and become more approachable. But you also have an opportunity to promote services that people outside your community don’t understand, such as portraying sexuality realistically and respectfully.
Promote Business Within Your Community for Inclusion
Promoting your company within and focusing on your community is a guarantee of increased business. For example, a recent survey for the travel industry alone found that 76% of LGBTQ+ citizens are far more likely to use a business that represents them fairly. However, only 5% of those from the LGBTQ+ communities feel that this is often the case with larger companies. Therefore, the LGBTQ+ community is potentially an untapped market. So you can provide an excellent service and increase business opportunities while developing an inclusive platform.
LGBTQ+ Customers Can Feel Safer
It isn’t uncommon for gay, lesbian and other identity groups to feel their safety is at risk. And this expands right across the spectrum of services. For instance, bigoted contractors may not turn up to do a job, charge more or even harass someone they discover is from the LGTBQ+ community. However, as an LGBTQ+ business, you have the distinct advantage of distinguishing yourself from non-gay companies. As a result, those within your community will feel safer and more likely to call you over the competition if you proudly promote that fact.
Ongoing Support for Each Other
Local businesses are known for supporting their communities and, in turn, are supported. And the same rings true for your LGBTQ+ business. You have a golden opportunity to outreach those in need of your services. But also to provide a support system to those within your community from the same perspective. For example, suppose there’s an issue with discrimination in your city. As a baby store owner, you can help give customers information about LGBTQ+-friendly preschools in the area. Going the extra mile to support your clients.
EXTRA: Top Methods of Fair Representation
Most LGBTQ+ people feel vastly underrepresented in the broader public, on TV and in almost all other media. So it’s important to represent those within these groups fairly, respectfully and accurately. Here are some top tips for including fair representation in your business:
- Stay inclusive and as diverse as possible.
- Never include dangerous and harmful stereotypes.
- Don’t use sexuality for comedic purposes.
- Advertise in specific LGTBQ+ media such as magazines and blogs.
- Provide consistent and genuine support for LGBTQ+ issues.
You can help alleviate some of the most damaging stereotypes while assisting others in feeling included if you appropriately represent LGTBQ people and families. Additionally, you help your own business prospects by appealing to those in need of support.
Develop a Network of Like Minds
One of the biggest concerns in business is networking. Networking means finding and including groups, people and organizations into your inner circle so you can work together. Working together, you can achieve a common goal, whatever that might be. For instance, driving home the inclusion of underrepresented people within specific groups. Further, only people included in those groups can truly understand the struggles they face. This only highlights the need for individuals and companies to unite in a supportive way for a better future for all.
Build a Reputation within Your LGBTQ+ Group
For some companies, money is all that matters. And that is hugely damaging. Yet there is more to marketing and promotion than increasing revenue. Promoting your business in the right way to the people important to you helps you build a reputation. With genuine help and support, you can become the “Go-To” service for the disenfranchised or those who personally feel they aren’t being included in the conversation. From there, you can use your power and influence within a specific sector to become the face of public support for LGBTQ+ affairs.
Promote Business Within Your Community for Employment
Discrimination in the workplace is one of the cruellest and most dangerous things that can happen to anyone. No one should feel unsafe in their jobs. However, the statistics speak for themselves, and they are discouraging. For instance, 35% of LGBTQ+ people hide their identity at work for fear of discrimination, according to one British survey of 3,213 gay, lesbian, bi and transgender people. But as an LGBTQ+-owned business, you can cultivate a company culture of inclusion without fear. As a result, you will attract like-minded people willing to work for you.
You Can Fly the Flag of Pride without Self Indulgence
The LGBTQ+ social movements are symbolized by the rainbow flag. The colours, which are also referred to as the gay pride flag or LGBTQ+ pride flag, represent the diversity of the LGBTQ+ community. In addition, they project the entire range of sexual orientations and gender identities. Therefore, it means something and isn’t something that should be displayed with shallow and public-facing support for a movement you don’t honestly believe in. As many companies do, once per year. As a genuine LGTBQ+ business, you can fly the flag without betraying the community as a whole. Pride means pride, and isn’t an advertising tool.
You can provide genuine help and support for gay, lesbian and other identity rights if you promote business within your community. As an LGTBQ+ company, you are more approachable from within these communities. You can also offer a safe service to those with different sexual orientations where there is a chance of harm. And you will attract LGBTQ+ employees.