A beginner’s guide to Budapest
If you’re looking for some travel inspiration, is Hungary in the mix? The city of Budapest is making its case as to why it should be at the top of your wish-list.
I caught up with Zsolt Erdei, President of the Humen Travel Touristic Association, for a behind-the-scenes look at the Pink Budapest campaign.
What was the inspiration for this campaign?
Budapest is a really wonderful city in the heart of Europe. The cultural scene, the gastronomy, the thermal baths, the nightlife are all amazing facets of our capital. Budapest is a sexy city for everyone, and we’d really like to share our city with the LGBTQ community of the world. Come to Budapest and enjoy your time here, because Budapest loves you!
Which geographies are you targeting with this campaign?
In this first year, we’re focusing on European countries like the UK, Germany, France, the Netherlands, Belgium, Luxembourg, Spain, and Italy, as well as the United States.
Then we’ll start the next phase of the project, focusing on the Asian market — China, Singapore, Taiwan, Thailand, Indonesia, and Japan.
What’s the reaction to the campaign been like from tourism providers in Hungary?
The overall response has been positive, both from tourism professionals and the broader public.
The Hungarian Tourism Board and the Budapest Tourist Office have both congratulated us on the video.
How will you measure the success of the campaign?
In the first six days, more than 13,000 people watched our video on YouTube and our website also received a higher number of visitors. Our Instagram and Facebook pages have also had a noticeable increase in followers.
Are there plans for more campaigns and marketing focused on the LGBTQ travel segment?
We’ll start the social media campaign soon, and other activities will follow this summer and autumn. We have a lot of ideas, but we’re still testing the waters and contemplating the possibilities.