I caught up with Alex Kreid to talk about his latest single, Run.
You’ve talked about your inspiration for this track being partly about some of the political developments around the world. What’s currently making you angry or frustrated?
Unfortunately, we’re currently still stuck – not only a nation, but around the world – inflicted with things that hold us back within our lives. We live in a world in which many problems are still happening. I find it frustrating that we still have terrorism, our future paths in life are decided by people like May, and Trump, and it angers me that LGBTQ people within many countries still face homophobia, discrimination, and punishment for the skin that they’ve been born in.
How is it still not correct or legal in many countries for a gay man to be gay, a lesbian to be a lesbian, or someone trans to become the person they were born as? How is it even not legal in many countries for two gay people to get married? Is it really correct to have expression of love held back by an individual?
Is music an effective form of protest or activism?
I guess so. The great thing about being an artist is that you can release artistic expression within your work. It’s an amazing feeling to say what you need to within music, and for people to listen to the message. I stand by the message of this track, and feel it should be delivered at this point within my career and within the current climate we live in.
Production is always an important part of your creative process – there’s an electronic lushness to this track that’s really engaging. What drew you to this style of production?
Over the past couple of years, I’ve not only been writing my songs but have also been in the studio experimenting in regards to production. When I first started recording my solo material, I struggled to find a production sound that not only fits my songs but also with the elements to identify me as an artist. I love electronic music. I also love pushing musical elements like piano riffs into my songs as a signature section within my music. When you create music, you have melodies and production noises going around in your head daily. I’m sure I’m not the only artist who has that.
You’ve talked about your musical heroes as being David Bowie and George Michael. Are they the influences that we’re hearing on this track?
George Michael and David Bowie were very honest song writers, lyrically. I take a lot of inspiration from them as artists. I’m not an artist who thinks about if my release will be successful when recording it. I actually don’t care about the success of my music. I care about the message and the honesty which is delivered within it.
If someone was feeling powerless or unable to pursue their dreams, what message do you hope that they’d take from this track?
To keep going in everything that you aspire to do. To wash the negative people in your life away from your life, but ultimately to use every negative thing said to you to push you further. “Run from the enemy, run from the crowd, try to keep up with me, keep silent in the crowd”.
What are some of your goals and ambitions for the months ahead?
Lots of live performances. I’m planning the release of my third single, an EP, and an Album. Ultimately, to carry on remembering how lucky I am to have an opportunity to be on the journey that I am.
Run is available for download or stream on all major platforms