LGBTQ Heroes: Roland Mouret
Roland Mouret – designer of the Galaxy dress and one of the best-known names in British fashion – is swapping the runway of London fashion week in favour of Amazon Prime.
Mouret has signed on to Amazon’s newly launched Luxury Stores – an online service that aims to offer a luxury shopping experience to subscribers to Amazon Prime.
Instead of the presenting his latest collection in the traditional format of a runway show, Mouret will release a one-minute video on Amazon to showcase the range.
“When something is described as luxury or not luxury, a lot of the time, that’s just snobbery,” said Mouret, speaking to the Guardian about the partnership with Amazon. “All of my customers are on Amazon. That is the reality. We are all Amazon customers now. Amazon is not to blame. The fashion industry made its own mistakes. We created too much product, we paid too much attention to fashion week and not enough to the consumer. We created a monster.”
“Twenty years ago, Manolo Blahnik and I were the first designers to sign up to Net-a-Porter at a time when people were saying customers would never buy expensive clothes online…” adds Mouret. “That same snobbery is at work here. Today is a different challenge, but in my creative guts I feel it is right.”
Who is Roland Mouret?
Born in 1961 in Lourdes, France. Mouret briefly studied at a fashion college in Paris in 1979.
In the 1980s, Mouret worked as creative director with Gai Pied Hebdo, a Paris-based gay publication, and was an Act Up activist.
Mouret began designing clothes. By 1998, he had built a brand and was attracting investors.
In 2006, Mouret released his Galaxy dress – this was part of his SS06 collection – and it was a massive success.
Soon after the success of the Galaxy dress, Mouret left his own label. He relaunched two years later with new financial backers.
In 2010, Mouret bought back the rights to use his name on his designs.