ManCrush: Kiefer Cooke
We’re a bit obsessed with Kiefer Cooke. He lives in Stockholm and his Insta game is very strong.
“I moved here in winter and there’s not a huge amount to do in Stockholm in the winter…” says Kiefer, explaining how he started building his Insta following. “The basic structure is fairly slutty now, I’m not going to lie. I can’t deny that. That’s developed because of what Instagram does to you. The attention you get is very unusual and it’s not attention I’m used to, trust me. I was never ‘that guy’, never hugely over confident. People think I am when they meet me but that isn’t the case.”
“Instagram should be about having fun and taking snapshots of your life…” adds Kiefer. “For me, it’s not meant to be any deeper than that. But the truth is it is more than that. If you’re not old enough to know better, or if you’re not confident enough to have enough belief in yourself, I can see why Instagram could be hugely damaging.”
“When the attention wanes, it’s terrifying…” continues Kiefer. “There are moments when I post a picture – if it doesn’t get more than 3000 likes then I think I’ve done something wrong and I start to analyse it.”
“There have been arguments with a few exes and friends saying ‘who do you think you are?’” Kiefer says. “But they know who I am. I’m just a bored queen who’s going to the gym. It’s not a big deal, I’m not a different person.”
Does Kiefer Cooke have a JustFor.Fans?
“Part of me is like, OK, why not make some coin out of it while the arse is still good enough to do so…” says Kiefer. “But my good friends will see it, or they’d know I was using it and there is a limit for me. So the answer is probably no, although I did consider it.”
Kiefer Cookes advice on using Instagram
“Use it as a tool for just having a wonderful experience,” he says. “The meeting people and gaining a little bit of confidence you weren’t overflowing with before? Just know to try and keep it in check. I don’t depend on it. If you depend on it, you’re fucked.”