Pull your socks up and pay attention to fetish brand AASSSOXX
We caught up with Matt and Slawek - the guys behind Polish sports-fetish brand #AASSSOXX - to talk sport, sex, and socks.
You first met by hooking-up online - did you ever imagine that a random hook-up might lead to a serious relationship and starting a business together?
Slawek: Not at all! It’s no secret that the main purpose of our chat and meet-up was just sex. Everything went in an unexpected way. He stayed for the night, and since then we’ve spent every night together. Starting a business was just a total fantasy. We were both interested in fashion, we had some experience, I have a family tailoring tradition. But when we met, we were both working in different places - Matt is a restaurateur and I’m an engineer. We’ve still kept our full-time jobs while we run #AASSSOXX on the side.
Matt: As a community, we meet most new people on hook-up apps. But it’s a lottery. The chat might be great and the dick pic impressive, but it still might not work when you meet up. We were lucky that together we found a great relationship and a business - even though I just wanted hard sex.
Did you know from the beginning that you both shared a fetish for sports gear?
Slawek: In the first pic he sent me, all I saw were his white socks. I only needed a few questions and I could tell that Matt was into sneakers and socks.
Matt: All the chat we had on the app was about sex - our preferences, fantasies, and mostly about our fetish. In the end, we were so turned on that we had to meet immediately, even though it was late at night. At that first hook-up, he took good care of my socks and my feet.
Slawek: For me, the most important thing is that we didn’t stop there. Since the very beginning we’ve been able to talk honestly together about our desires. It’s not unusual that I have to spend the whole day at work with my dick rock hard under the desk because in the morning we’d been chatting about what we haven’t tried yet, what toys we’re going to use in the evening, how smelly our socks will be after a whole day in shoes.
What’s your ultimate sports gear or locker-room fantasy?
Slawek: Maybe I shouldn’t say it in front of Matt, but it’s always been my fantasy to be in the locker-room and to suck 11 sweaty, smelly dicks. This fantasy is closely related to my dream to one day have my own gay football team.
Where do you get the inspiration for your designs and products?
Slawek: Well, it just happens. Sometimes I see or touch a fabric, and at once I have a new product in my mind. Sometimes I spend hours imagining that I’m undressing guys that I see in a club or on the street - thinking about what I’d want them to wear. I get ideas at random times - even when we’re fucking a thought might pop into my head and I know what style or colour would turn me on even more during our next hook-up. It only takes one thought to trigger a whole avalanche of ideas - in no time, out of nowhere, a new collection is ready.
You’ve said that you’d like to see Zayn Malik or David Beckham in your products. Which products would you like to dress Zayn and Beckham in?
Slawek: I’d want to dress David in Eastboy shiny nylon pants. He has a typical British appearance, and these clothes would make him a raw chav, fucking machine. As for Zayn, well, my eyes just wander to his crotch area. What’s the best way to satisfy my curiosity as to what’s in his boxers? I’d dress him in just a pair of our white sports socks - nothing else.
What do you hope that guys feel when they’re wearing #AASSSOXX clothes?
Matt: When you’re wearing our clothes, you want other guys to look at you. You want to feel desire. Our clothes send a clear message - I like sport, sweat, the smell of a male body, sucking dick, and licking and sniffing socks and sneakers. Guys that wear our clothes don’t care what other people think. We take pride in who we are.