Saying sorry with 90’s synths and beats
I caught up with singer/songwriter Alex Kreid to talk about his latest release - Angel.
When did you start to explore your passion for music?
As a little boy - strumming on a guitar that I couldn’t play, singing out loud the first words that came out of my mouth. Listening to my mum playing George Michael, David Bowie, Al Green, and Marvin Gaye.
What’s your creative process when writing music?
I’m very honest within everything I write. I begin with a reason or a story concept for the record. This could be in reference to my own feelings, a personal life-experience, or just something that I feel my audience will relate to.
I then start writing the first thing lyrically that comes into my head. I’ll usually leave what I’ve written for a day or two, then re-read it and make any lyrical changes I want to make. The important thing for me is to make sure that any choruses within my songs are lyrically catchy and memorable.
I’ll then start trying out different melodies to what I’ve written, come up with chord sequences, and ideas for the production. The production part is really important as it takes my audience not only on a journey but ultimately delivers the story which I’ve decided to share with them.
Who are some of your musical heroes or inspirations?
I’m a massive fan of using 90’s synths and beats within my current music. I love listening to artists like WoodKid, FrankMusik, Sam Sparrow, and Hurts.
In terms of musical heroes, the first people that come into my head are George Michael and David Bowie.
You’ve written that your track Angel was inspired by the loss of an ex-boyfriend and that this is your way of apologising to him. Did working on this track help you to process all of those emotions?
I use the music I write as not only something to share with my audience but also as an emotional release for myself. I feel at times that I can only say what I need to within my music.
I never got to say goodbye and sorry to my ex-boyfriend before he sadly passed away, I could only do that within the song Angel. In a strange way, once I’ve released something like Angel to my audience, I’m at the same time releasing that emotion away from myself. Music has become something of a therapy for me.
Is the sound of Angel indicative of the other tracks that you’ll be releasing on your album?
I like to class Angel as chapter one. I needed to start on this chapter to release the emotion that I’ve been holding onto for a long time. Within the first journey of my music, I’m sharing my love of sounds and production from the 90s.
However, a lot of the other songs I’ll be sharing aren’t as dance-based as Angel. I’m inspired continuously as an artist, and will be sharing many musical sounds that I’m influenced by - pop, electronic, dance, and acoustic.
What are some of your goals and ambitions for the remainder of 2018?
My only goal at the moment is to share as much of my music as I can with my audience, and the world - ultimately, I hope they enjoy it it. I’m looking forward to live performances at music festivals and Pride festivals in the months ahead. I’m just grateful to be on the start of a journey.