Start planning to celebrate Pride in São Paulo
Widely recognised as probably being the biggest Pride celebrations in the world, São Paulo’s Pride festival will be taking over the city on Sunday 23 June 2019. The date of the event is always the Sunday after the annual holiday of Corpus Christi.
São Paulo has been hosting its Pride festival for over 20 years, and once again it will be featuring spectacular costumes and floats, live music and entertainment. The streets of the city will be filled with millions of people for the parade, which starts at Paulista Avenue, heads towards Rua da Consolação, and then ends at Roosevelt Square, in the downtown precinct.
Beyond the parties, Sao Paulo - affectionately known as Sampa – is a fantastic cultural melting pot. Greater Sampa has nearly 30 million inhabitants – it’s the economic and cultural heart of South America. The old downtown area, called simply Centro, boasts fantastic art-deco buildings and skyscrapers, including architectural gems like Neimeyer’s Copan, and the BANESPA retro-skyscraper with its spectacular views from its top floor restaurant.
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Centro is also where you’ll find much of the vibrant LGBTQ community, largely clustered around Largo do Arouche, and Avenida Doutor Vieira de Carvalho.
You should also visit the Liberdade neighborhood, home to the biggest Japanese community outside of Japan, with road signs in Japanese and Portuguese and lots of places to eat delicious and affordable sushi.
Bella Vista is the Italian quarter, while the Jardims neighbourhood is the main shopping area, with a fantastic array of boutique shops, restaurants, bars, and cafés.