Designed in Greece and manufactured in Portugal, Walking Jack brings a very European sensibility to your underwear drawer.
The colour palette features black, white, and blue and the styles include briefs and boxer-briefs.
I caught up with Thanos, founder of the brand, and asked him what it was that led him to launch a new underwear brand.
“We saw a void in the market for underwear…” explained Thanos. “A void for underwear that feels comfortable and looks contemporary at the same time.”
“Our inspiration is travel, nature, and the great outdoors…” continued Thanos. “Our aim is to offer underwear that makes you smile and looks great on.”
There’s obviously a lot of competition in the men’s underwear market, so I was keen to understand the target segment for Walking Jack.
“Our market is men that look for comfort and contemporary style in their underwear…” explained Thanos. “It’s men of all ages and all backgrounds with one thing in common – a good sense of style. Our customer cares for the environment as much as we do. He loves to travel, meet new people, and has an open mind.”
Guys have a fairly intimate connection with their underwear, so I asked Thanos what he hopes that guys feel when they’re wearing Walking Jack.
“We hope they feel the positive energy that everyone involved in the process of making our underwear puts into it…” replied Thanos. “We aim to rapidly increase our collection to include more colours, more prints, more shapes, and more sizes. We want as many men to feel that they belong in the Walking Jack brand. We hope they enjoy wearing it as much as we enjoy making it!”
Demonstrating the brand’s affinity for nature and the outdoors is their latest photo-shoot.
The photos were taken by Adrian C. Martin in the Forestal Park of the Canary Islands, and feature model and water polo player Tomas Perez Marquez in briefs and trunks from Walking Jack’s first collection.