Women we love: ALMA
ALMA has released the video for her track LA Money – a single from her debut album Have U Seen Her?
“LA Money is the core of this album…” explains ALMA. “It’s a story about my life at the time. I felt like I was somewhere I didn’t want to be, making music I didn’t want to make, everyone had me wrong. Writing ‘LA Money’ was like a release, after it everything started to flow out and make sense. I knew I had to move on, make music that made me happy and live my life how I wanted to.”
Engaged, forward-thinking and opinionated, ALMA addresses head on issues such as women’s rights to body positivity to sexuality to depression, drug use, and anxiety. ALMA is also an in-demand songwriter.
“My childhood wasn’t very easy…” says ALMA. “Growing up with both of my parents poorly and struggling through school, I felt like I was invisible and didn’t have a voice a lot of the time. I think that’s why at night I used to have this recurring dream that my sister and I ran away. We’d go to the same place every time, a fantasy land full of giant blue flowers, butterflies and pink mountains. I fell in love with that place and never wanted to wake up.”
“As I got older and the pressure of living in the public eye grew, that dream came back to me. The idea of running away, leaving everything and finding that quiet, calm, safe space replayed in my brain again and again, especially while I was making this album.”
“My world had turned upside down. From feeling invisible, suddenly everyone wanted to know where I was, what I was doing and when, always asking ¨Have U Seen Her?¨. I thought it was ironic, especially abbreviated ‘HUSH’.
“I haven’t found the pink mountains or the giant blue flowers yet, but I have found a happier place through making music, somewhere I want to be. I have people around me that really see me and care about what I have to say, it feels like a miracle sometimes. So that’s what Have U Seen Her? is about – finding your place and your people in the world, feeling valued. It’s for everyone who felt unimportant or couldn’t find their voice. You matter.”