Is this the gayest underwear in the world?
It’s not just queer guys who wear Andrew Christian underwear, but when you look at the brand’s marketing and their social posts, it’s definitely gay men that is the segment that they seem to be targeting – not that we’re complaining.
We caught up with the eponymous Andrew Christian to talk about his underwear.
When you look back at the journey of your brand, and the products and design-innovations you’ve tested and released, what are some of the highlights that really stand out for you?
One thing that we’re really proud of is the ‘show-it’ technology we’ve incorporated into our briefs. It was the push-up bra for men, and continues to be one of our top-sellers.
Are there any products or design-innovations that haven’t worked as well as you’d hoped or that have delivered disappointing results?
I think in any design-focused business, you’re going to have things that work out and things that don’t feel as authentic. In the past, we’ve tried women’s clothing, but that didn’t really take off so we decided to stick to what we know – making underwear to help men feel sexy and confident.
You’ve worked with a lot of models over the years – who are some of the guys that for you have best captured the brand that you want to project to the world?
We’ve loved working with all the Trophy Boys we’ve had over the years. Arad Winwin, Nick Mascardo, Dan Yates, and Cory Z are all really fun, sexy, compassionate men who understand that being a Trophy Boy is about getting out there and meeting with all the people who love Andrew Christian.
When they’re on set, the chemistry is palpable – it’s clear they feel confident about the product they’re promoting. At the end of the day, our brand is elevated sexiness, which is exactly what those boys represent.
Are you designing any underwear specifically for trans men?
We’re so proud to have worked with Jesse Diamond. We filmed a really unique and exciting project, which included four trans models and some of the Trophy Boys for an underwater shoot. At first, all the models seemed a little nervous since there was nudity involved, but by the end of the day everyone was joking around and having a blast like it was just a regular pool party.
Although we don’t currently have any plans to make underwear specifically for trans people, our products already appeal to the trans community since the ‘show-it’ pouches can come in handy. However, we hope our work with Jesse and the other trans models is a platform for the trans community, and highlights that we’re a brand that is committed to inclusivity and progressive thinking.
What do you want guys to feel when they’re wearing your clothes?
We want them to feel empowered and confident – like they can take on the world as exactly who they are, and receive all the love and confidence they put out into the universe.
Are there any particular geographies that you’re targeting to continue to expand your market?
Maybe less geography focused and more demographic focused. We’d love to eventually see our jocks and underwear embraced widely by all men some day – even if they don’t identify as being part of the LGBTQ community.
Your brand seems to have become synonymous with the concept of ‘gay underwear’ – where do you go from here?
As a brand, we’re going to ride that wave! While we still have so far to go in terms of LGBTQ rights, we’re getting there - more and more each year. There was a time where it was extremely radical to put out the type of apparel that we make, and now it’s become so mainstream and normalised, which is a beautiful thing.
We’re going to continue to listen to the LGBTQ community, and remain a vocal advocate for all queer people who want to celebrate who they are - that’s a badge we wear very proudly. Of course, we’d love to continue to normalise the trend of sexy men’s underwear outside the queer community but that’s something we think will happen naturally over time.
There’s no excuse for bad underwear
Make sure that you’re making a good impression when you take your clothes off. For some guys, bad underwear can kill the mood, for others it’s a total deal-breaker.
With so many options available on where to get your underwear, there’s really no excuse for bad underwear. It doesn’t matter how great your body looks or how fabulous your personality – bad underwear is going to kill your credibility, whatever the scenario.
Here’s four easy tips on how to bring your underwear A-game.
Your underwear should be comfortable but should make you feel good too.
Ensure your underwear enhances your best assets – lifting, separating, cupping, and padding are all worth exploring in your underwear choices.
In general, go for a cotton/lycra blend. This type of fabric generally delivers the best of comfort and style.
Keep your underwear supply up-to-date and fresh – anything faded or saggy is likely to be a boner-killer.
Want to see some Australian boys in their underwear?
Underwear: Alexander S – Sydney, Australia – Insta: @alexandersonline
Location: Perry’s Paddock – Perth, Australia
Images & Styling: Aymeric Futol of FA Photography @aymeric_futol @faconceptphotographymakeup
Models: Braydan, Matt K., and Dylan J. – represented by CSA Models, Australia, Insta: @csamodels